Kurkure Movie Receives Legal Notice from PepsiCo India

A legal notice has been issued to the movie producers of an 'Adult Entertainment Movie' for naming their movie "Kurkure".

Kurkure is one of the best-known and well-established brands in the Indian market. The trademark Kurkure and its unique styling are subject matter of various registered and pending trademark applications. The word Kurkure is now closely associated with the PepsiCo and cannot be used by anyone.

Using such brand name for producing an adult local telugu movie was very unethical from the Kurkure movie makers. The word Kurkure used to title the movie has no obvious meaning in the Telugu language and the same appears to have been deliberately adopted to dilute the brand equity of 'Kurkure' snack, the ownership of PepsiCo India.

Such people do not understand the time and effort that corporates devote to build a brand. PepsiCo India would be taking legal actions against all those online properties that do not remove the video clips, music, etc of the so-called Kurkure movie.

Be safe and stay informed!